Introduction.
It takes a great deal of hard
work to set up and run a successful small business. You will not only need to
sell your product or service, but also manage the administrative aspects of the
business
This factsheet looks at some of the common factors that could cause
your business to fail and provides some suggestions on how these factors could
be addressed.
Lack of skills and qualifications
Anyone planning to start a new business will benefit from training in
general business and enterprise skills, but many business owners ignore
training because they cannot spare the time or the money. In some sectors or professions, you must have
formal qualifications or certification in order to operate, but often the
business owner and staff are not required to undergo any specific training or
have any qualifications.
This does not mean that training should be overlooked. Factors that
can cause your business to fail include:
• Not
having the right skills, qualifications or experience to run a business.
• Not
going on any training courses to help you understand marketing, finance,
recruitment, etc.
•
Getting out of your depth and not learning any new business skills.
Little or no market research
Many business owners make the mistake of making or selling a product
or service for which there is little or no demand. You will not have all the
information you need about potential demand for your product or service if you
don't do sufficient market research before you start your business. Failure to
undertake sufficient, detailed market research can result in poor sales and can
cause your business to fail.
No clear marketing plan or strategy
New businesses frequently fail due to the lack of a clear marketing
plan or strategy, especially if insufficient customers are aware of, or
prepared to buy, the product or service on offer.
All businesses need sufficient
customers and sales to enable them to cover their costs and make a profit, but
customers won't come to you unless they know about you, your product or service
and what benefits it will give them.
Insufficient finance and cash flow
Too many businesses fail due to lack of start up and working capital,
or because of cash flow problems that emerge a few months into trading.
Your business will fail if:
• You
don't have enough cash or other working capital at the start up phase.
• You
don't understand basic finance principles such as breakeven, profit and loss,
and cash flow.
• You
keep losing invoices, sales receipts, purchase orders, etc.
• You
don't chase late-paying customers fast enough.
Poor planning
Whether you are a new or
established business, you should have a constantly evolving business plan to
help you define your current objectives and your strategies for achieving
them. If you do not stay focused on
the objectives in your plan, you will quickly find that you are starting to
lose control of your business.
Common mistakes include:
• Not
preparing a business plan.
•
Spending too long preparing your business plan.
That`s
Some of Important aspects That Can Cause Business Failure.There Also Many Other Reasons But Those Are The Most Important Ones.
By: Nasrudiin Hikam Abdirahman.
Student of Economics and Management Science @Daha_International_University.
And Business Activist.
Contacts:
Email: haabare2030@gmail.com
Mobile: +252618919977.
1 comment:
Well Done It's What We Need To Understand.
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